APPROACH is a comprehensive communication agency, catered to fulfill all digital, PR, and marketing needs of its clients. APPROACH offices are in London, Dubai & Riyadh.

Our Story & History Timeline:

We started with a clear mission:

To strive to maintain the extensive expertise and best teams in order to build innovative, attractive, and powerful products and services that deliver the most optimized results to our clients and audiences.

Throughout its long journey, our company has been focused on remaining true to its mission. We are proud and pleased with what we have achieved.

2008

  • Launching Y2D in Riyadh as one of the earliest digital media agencies in the Middle East.

2011

  • Launching Ebda Mobile, a Y2D subsidiary, in Dubai & Riyadh, providing clients with SMS aggregation platforms.

2012

  • Establishing Y2D in Dubai Media City.
  • Opening Y2D branches in Cairo, & Amman
  • Launching YAAB, a Y2D subsidiary, in Dubai as a company specialized in developing digital platforms.

2013

  • Launching subsidiaries of Ebda Mobile in Casablanca & Tripoli (Libya).
  • Acquiring Ajel.sa

2017

  • Launching APPROACH Research in London as a company specialized in strategic communications and public affairs.
  • Spinning off Ajel.sa as a separate company.

2020

  • Relaunching Y2D as a comprehensive PR & Strategic Communications Agency

2022

  • Merging APPROACH and Y2D in one company, with an HQ in London, and main subsidiaries in Riyadh and Dubai.

Let’s work together!