P&G (one of the largest 100 companies in the world) – Fairy Brand
Using the concept of making people happy during Ramadan and connecting it to the brand indirectly to drive the awareness and engagement during the campaign.
• While Fairy brand is explained by the idea of a small drop creating cleanliness that lasts, the campaign is focused on small actions causing happiness that lasts.
• 12 major influencers have participated through their Twitter and Instagram accounts to activate (#لسعادة_تدوم) within 6 days.
• Media coverage of the campaign on daily and electronic newspapers in Saudi Arabia.