Campaign:

Hyperlapse videos promoting Abu Dhabi Tourism.

Challenge:

Achieve high awareness within GCC among targeted demographics, measured by high viewership of the video on YouTube.
Treatment: Launch a major influencer campaign on Twitter & paid Google campaign.

Results:

• Achieve more than 1 million view for the video within 9 days.
• Heavy optimization of Google campaign to reach 26.60 US cents per 1000 views.
• Strong engagement with the hashtag and with influencers