CITC Corporate Communication Strategy

Client:

Communications And Information Technology Commission (CITC) – Saudi Arabia

Mission:

Launch the Corporate Communication Strategy for CITC, and contribute to its implementation. CITC decided to choose a digital agency to manage their corporate communication strategy in order to strongly emphasize the role of digital communication and engagement within their new strategy.

Challenge:

Capture the communication needs of CITC, as being the authority of regulating telecom and technology in Saudi Arabia. Establish the long-term strategy for CITC. Engage the public on various relevant issues. Launch communication channels and initiatives that serve CITC strategic objectives.

Results:

1- Finalized a 5-year comprehensive corporate communication strategy for CITC and the plan to implement it.
2- Went through a thorough process of review and approval for the strategy with all stakeholders.
3- Contributed heavily during the contract period to various management and communication meetings within CITC in order to enforce the strategy.