Top Influential Saudi Twitter accounts
Project:
Managing some of the most influential Twitter accounts in Saudi Arabia
Mission:
In 2013, APPROACH was commissioned by investors to manage four major Twitter accounts commercially and editorially.
Treatment:
Working on SEO principles with technical and editorial teams of the newspaper for one year
Results:
• A unique virtual newsroom was established to manage the accounts by a team of 12 editors.
• Business development around the accounts by APPROACH achieved major profit for investors.
• Accounts became widely popular and effective. The below was achieved:
Other Portfolio:
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